This one is for anyone who has ever lived with a white cat who acts like royalty. On October 28, Fancy Feast and designer Susan Alexandra debuted The Little Gem, a limited-edition micro bag shaped like the famous Fancy Feast white cat. It is beaded, it is sparkly, and there are only 25 of them in the world.
The bag
Intricate beadwork is Susan Alexandra's signature, and The Little Gem is full of it. According to Fancy Feast, each sculptural white-cat bag is handmade and hand-embroidered, with intricate beadwork, sequins, unexpected textures and "playful touches" that make every piece slightly different. It is a micro bag, so think lipstick, a card and keys, not a laptop.
"I've seen through my pet collections over the years that cat lovers are unapologetic about loving what they love," Alexandra said in the announcement. "The Fancy Feast white cat was the perfect source of inspiration for a true statement piece, something whimsical, meticulously detailed, and designed for the cat lovers who adore her."
Who carried it first
Paige DeSorbo, a longtime Fancy Feast partner and owner of a cat named Daphne, was the first to carry it. "I love a bag moment, and I seriously am obsessed with this one," she said. "Fancy Feast has always been a little extra when it comes to cats, and when it comes to the Little Gem, they definitely understood the assignment."
How to get one
Here is the catch: you cannot buy it. All 25 bags are being given away through a sweepstakes that launched October 28. You can enter at FancyFeast.com/TheLittleGem or through the MyPurina app. The official rules on that page spell out who is eligible and when entries close, so read them before you enter, especially if you are outside the U.S.
Why we like it
Brand novelty bags can feel like a gimmick, the kind of thing that photographs well and then lives in a drawer. Susan Alexandra's beadwork is what makes this one different. It reads as a real accessory first and a cat-food collab second, and it is the kind of piece that gets a "where did you get that?" at a holiday party. With 25 made, it is also a genuine collector's item for the cat person who already has the mug, the tote and the sweatshirt.
If you do not win, Susan Alexandra's regular beaded bags carry the same handmade spirit, and your actual cat will never know the difference.
