The short version: Black Friday 2026 is Friday, November 27, and Cyber Monday is Monday, November 30. The big sales start well before that: Walmart's Early Black Friday Deals run November 12 to 15, Amazon's Black Friday Week runs November 19 to 30, and Best Buy's Black Friday deals run November 19 to 28. If you shop Kohl's, its own announcement makes Cyber Deals on November 29 and 30 the better coupon.
Every date below comes from the store's own press release, fact sheet or sale page, opened on November 12, 2026 (Ulta's dates added November 13, 2026, after it posted them). Stores post times in their own time zones, so we've converted the start times to Central Time, too.
Black Friday 2026 dates by store
| Store | Early sale | Black Friday sale | Cyber Monday | Thanksgiving (Nov 26) |
|---|---|---|---|---|
| Walmart | Nov 12 to 15 | Nov 23 to 29 online; in stores from Nov 27, 6 a.m. local | Nov 30 to Dec 2, Walmart.com only | |
| Amazon | none announced | Nov 19 to 30, from 12:01 a.m. PT (2:01 a.m. CT) | inside the same event | |
| Target | Nov 5 to 7 (over) | dates not announced; stores open 6 a.m. local Nov 27 | not announced | stores closed |
| Best Buy | from Nov 6, new deals every Friday | Nov 19 to 28 | Nov 29 to 30, then Cyber Week Dec 1 to 6 | stores closed; app and website open |
| Kohl's | Nov 6 to 8 (over) | Nov 22 to 28; stores open 5 a.m. local Nov 27 | Cyber Deals Nov 29 to 30 | stores closed; online doorbusters from 12:01 a.m. CT |
| Ulta | Oct 25 to Nov 21 (ends 11:59 p.m. CT), new deals weekly | online from Nov 21, 8 p.m. CT; in stores Nov 22, 10 a.m. local, through Nov 28 | online only, Nov 29 at 12 a.m. CT to Dec 1 at 2 a.m. CT | |
| Sephora | daily 30%-off brands from Nov 22 | from Nov 26, 6 p.m. PT (8 p.m. CT) | through Nov 30 |
Blank cells mean the store's announcement doesn't say.
Walmart: the only big sale that's live today
Walmart's Early Black Friday Deals started Thursday, November 12, on Walmart.com at 12:01 a.m. ET (11:01 p.m. CT on November 11) and in stores at 6 a.m. local time, and they run through Sunday, November 15, according to Walmart's October 26, 2026 announcement.
Two details matter if you're not a Walmart+ member:
- Walmart+ members get the "hot Deal drops" first. Walmart says leftovers open to everyone at 12:01 a.m. ET the next day: November 13 for the early sale and November 24 for the main one.
- The main Black Friday Deals start online on November 23, but in stores not until November 27 at 6 a.m. If you'd rather shop in person, that's your date.
Cyber Monday at Walmart runs November 30 to December 2, on Walmart.com only.
Amazon: November 19 to 30, one long event
Amazon's November 9, 2026 announcement runs Black Friday Week and Cyber Monday together, November 19 to 30. Its deals explainer says the deals start at 12:01 a.m. PT on November 19, and on Black Friday and Cyber Monday new deals drop twice, at midnight and 8 a.m. PT (2 a.m. and 10 a.m. CT).
Amazon calls out a few brands by name: up to 40% off select Color Wow and medicube beauty, "more than $200" off a Breville espresso machine (it doesn't say which one), and kitchen deals from KitchenAid and Le Creuset. If one of those is on your list, write down today's price (we've done a few below). Then you'll know on November 19 whether the deal is real.
Target: buy now, the price match has your back
Target's holiday fact sheet doesn't give dates for its main Black Friday sale. Its Early Black Friday sale ran November 5 to 7. What it does confirm:
- Holiday Price Match Guarantee, November 1 to December 24: if Target's own price drops later in the season, Target matches it. So if a gift is a good price at Target now, buying early isn't a gamble.
- Deal of the Day runs every day through December 24, and you can preview the next day's deal a day ahead. Our Target Deal of the Day guide covers how it works.
- Stores are closed Thanksgiving Day and open at 6 a.m. local on Friday, November 27.
Best Buy: November 19 to 28
Best Buy's October 27, 2026 holiday calendar puts Black Friday Doorbusters and Deals at November 19 to 28, its Cyber Monday Sale Event at November 29 to 30, and Cyber Week Deals at December 1 to 6. Stores are closed on Thanksgiving, but the app and BestBuy.com stay open.
Best Buy also says most purchases made October 30 to December 31 can be returned through January 15, 2027, so a gift bought on November 19 isn't stuck if the recipient already has one.
Kohl's: the coupon math says wait for Cyber Deals
Kohl's October 30, 2026 release lists two events left:
- Black Friday Week, November 22 to 28: an extra 20% off qualifying purchases with a coupon, and $15 Kohl's Cash for every $50 spent.
- Cyber Deals, November 29 to 30: 40% off qualifying purchases with a coupon, and the same $15 Kohl's Cash for every $50 spent.
Here's what that means for a $100 cart of qualifying items (our math, from Kohl's stated offers):
| Coupon | You pay | Kohl's Cash earned | |
|---|---|---|---|
| Black Friday Week | 20% off | $80 | $15 |
| Cyber Deals | 40% off | $60 | $15 |
That's $20 less for waiting until November 29, with the same Kohl's Cash, as long as what you want is still in stock. Kohl's says the amount of Kohl's Cash you earn "is approximate and may vary if additional coupons are applied," and Kohl's Cash can't be used on Sephora at Kohl's.
Two reasons to go earlier anyway: doorbusters hit Kohls.com on Thanksgiving Day at 12:01 a.m. CT and stores on November 27 and 28. And the first 200 shoppers at each store get $5 to $100 in instant Kohl's Cash on November 27, plus a Sephora at Kohl's gift worth $5 to $100 on November 28. Both have to be spent in store the same day.
Sephora: a different brand at 30% off each day
Sephora's Cyber Week preview lists a daily lineup of brands at 30% off, Sephora-only, from Sunday, November 22 to Monday, November 30. The Black Friday sale itself starts November 26 at 6 p.m. PT (8 p.m. CT), and Sephora says you can pick one of four free sample bags starting November 23, while supplies last.
| Date | 30% off (per Sephora's preview) |
|---|---|
| Sun, Nov 22 | Kenra Professional, Biossance, COLOR WOW |
| Mon, Nov 23 | OLEHENRIKSEN, Milk Makeup |
| Tue, Nov 24 | Youth To The People, Laura Mercier, Kiehl's |
| Wed, Nov 25 | EILISH Fragrances, Living Proof, Viktor&Rolf, Lancôme |
| Thu, Nov 26 | fresh, Skinfix, Sunday Riley |
| Fri, Nov 27 | Fenty Beauty, Paula's Choice, Farmacy |
| Sat, Nov 28 | tarte, Drunk Elephant, Peter Thomas Roth |
| Sun, Nov 29 | Make Up For Ever, Vegamour, PAT McGRATH LABS |
| Mon, Nov 30 | Ariana Grande, Marc Jacobs Fragrances, NARS |
Sephora marks these offers with exclusions, so check that your product is included on the day. As a gut check: Color Wow's Dream Coat (6.7 oz) is $30 at Ulta on November 12, 2026, so 30% off on November 22 would bring it to $21 if it's included. Amazon is also promising up to 40% off select Color Wow from November 19, so compare the two before you buy.
If you'd rather shop Ulta, its Early Black Friday event runs through November 21. Ulta's main Black Friday sale starts online on November 21 at 8 p.m. CT and in stores on November 22 at 10 a.m. local time, through November 28, and its online-only Cyber Monday runs from November 29 at 12 a.m. CT to December 1 at 2 a.m. CT, according to Ulta's Black Friday page (checked November 13, 2026). Our Ulta price-per-ounce breakdown covers the early batch that ended November 14, 2026.
Which Black Friday sale should you wait for?
- You need it this weekend: Walmart's early sale ends November 15.
- It's a Target gift: buy it when the price looks right. The price match covers you through December 24.
- Kitchen splurges (stand mixer, Dutch oven, espresso): check the prices below now, then again when Amazon's sale starts November 19 and Best Buy's runs November 19 to 28.
- Kohl's: wait for Cyber Deals on November 29 and 30, unless it's a doorbuster.
- Beauty: look up your brand's day on Sephora's calendar, and compare it with Amazon and Ulta before you check out.
- Thanksgiving dinner: that's a different set of deals. Our Thanksgiving meal deals comparison has the cost per person.
Shop the post: prices to write down before November 19
Prices checked November 12, 2026, before the main sales start. Amazon links are affiliate links: we may earn a small commission at no extra cost to you. Other links earn nothing.
- Breville Barista Express espresso machine, $699.95 at Breville (checked Nov 12, 2026): Amazon says it will have "more than $200" off a Breville espresso machine, and this is the price to compare against.
- KitchenAid Artisan 5-quart tilt-head stand mixer (KSM150PS), $499.95 at Amazon in Almond Cream (checked Nov 12, 2026): KitchenAid is one of the brands Amazon names for its premium gift deals.
- Le Creuset Signature Round Dutch Oven, 5.5 qt, $454.95 at Amazon in Flame (checked Nov 12, 2026; $455 on Le Creuset's own site): Le Creuset is one of the brands Amazon names.
- Color Wow Dream Coat Supernatural Spray, 6.7 oz, $30 at Ulta (checked Nov 12, 2026): it's on Sephora's 30%-off list for November 22, and Amazon promises up to 40% off select Color Wow.
