Harry Potter turns 25 on screen this year, and Target is throwing the party. On October 28 the retailer announced nearly 350 new and exclusive Harry Potter products, made in partnership with Warner Bros. Global Consumer Products to mark the film series' 25th anniversary. The collection launched November 7, 2026, and if your household includes a fan of any age (including you), this is the holiday shopping trip that does a lot of the list in one go.
The dates
Target Circle 360 members get a head start: more than 120 apparel and accessory items went live online on November 6, one day early. Everything else launched November 7. That day, Target's Jersey City store hosted a day of wizarding-world activities, and shoppers at other stores could pick up a free Hogwarts crest button while supplies lasted. Target also teased a new campaign launching the same day with "a familiar face from the film series."
What to wear
Apparel is where the collection goes big. T-shirts start at $20, family pajamas start at $30, and fleece is $50. There are cardigans, zip-ups and sweatshirts at $50 and under with Hogwarts house details, and a robe inspired by Harry's Cloak of Invisibility, which is the piece we expect to see on a lot of holiday-morning Instagram stories. If matching family pajamas are part of your holiday photo plan, buy them early, because popular sizes in sets like these tend to go first.
For the house
Home décor is the sleeper hit. Target lists quilts, throw pillows and Hogwarts house "pillow buddies" starting at $25, plus themed cotton sheets and wall art with fine etched drawings of each house. A Ravenclaw or Hufflepuff pillow is a sweet, low-key way to let a grown-up fan show some loyalty without turning the living room into a theme park.
Small gifts and stocking stuffers
For under ten dollars, the $8 bag charms are the easy stocking stuffer for teens and for adults who grew up reading the books under the covers. Target also has heat-reactive journals and games in the mix. A charm, a journal and a box of chocolate frogs from the snack aisle is a complete gift for a friend or a coworker.
Worth knowing
Target says the collection is part of a broader Harry Potter celebration that also includes themed treats and fan-favorite collectibles. With nearly 350 items, not every store will carry everything, so check online stock for your local store before making the trip. Read the full announcement on Target's corporate site.
