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Natori x Johnny Was: The Holiday Loungewear Collab, What to Buy From $178, and the $2,400 Splurges

Natori x Johnny Was holiday loungewear: robes from $178, the $248 satin pajama set, a $238 blanket and $2,400 silk robe. Prices checked Nov 11, 2026.

By Tabitha Holman 4 min read
A model lounges at home in a floral Natori x Johnny Was print robe set
Natori x Johnny Was holiday campaign. Image courtesy of Natori x Johnny Was (via WWD).

Quick answer: Natori x Johnny Was is a limited-edition loungewear collection that launched October 26, 2026, at Johnny Was stores, johnnywas.com and natori.com. The pieces most people will want sit between $178 and $298: the Printed Cozy Knit Robe ($178), Luxe Sherpa Robe ($198), Animal Satin Jacquard Robe ($230) and Satin Jacquard Pajama Set ($248), all in stock on johnnywas.com when we checked on November 11, 2026. The embroidered silk robe and caftans are $2,400.

There is a particular kind of holiday outfit that never shows up on a party invitation: the one you wear at 9 a.m. on December 26, coffee in hand, when nobody needs anything from you for a few hours. Natori and Johnny Was built an entire collection around that feeling, and it is the most grown-up collab of the season.

Natori x Johnny Was silk robe
Natori x Johnny Was silk robe. Image courtesy of Natori x Johnny Was (via WWD).

The limited-edition Natori x Johnny Was collection launched October 26 at Johnny Was' 72 U.S. stores, on johnnywas.com and on natori.com, according to WWD. WWD put the price range at $160 to $2,400, though Johnny Was also lists a $128 Shell Tank, and most of the cozy everyday pieces sit between $178 and $298.

Why these two brands make sense together

If you have ever owned a Johnny Was embroidered blouse, you already know the overlap. Both labels are built on print, color and handwork. Natori was founded by Josie Natori in 1977 and became an authority in sleepwear and intimates; Johnny Was arrived a decade later in 1987 with its now-signature bohemian embroidery. For this collaboration, the prints come from Natori's archive, and the embroidered caftans are handcrafted at Natori's factory in the Philippines.

"For me, it's always about bringing art into life," Josie Natori told WWD. "Johnny Was shares that spirit, which made this collaboration so much fun." She was also candid about the business side: "It was enticing to be in 70 new doors for holiday in a category that Natori is an authority." Honestly, we appreciate a founder who says the quiet part out loud.

Christy Whitley, also quoted by WWD, described the result as something that "feels feminine and a little unexpected, bringing that same sense of artistry into everyday moments at home with pieces that are both beautiful and comfortable." That is a fair summary of what we saw.

What to buy from Natori x Johnny Was

The splurge pieces are genuinely special. The Cherry Blossom and Flora Embroidered Silk Caftans and the Embroidered Silk Robe are $2,400 each, with an Embroidered Silk Wrap at $1,800 and a Lace Trim Silk Gown at $695. Lisa Kazor told WWD that "the limited-edition dusters and caftans are superlative examples of the craft of both brands," and if heirloom loungewear is your love language, this is where to look.

For most of us, the sweet spot is the satin and knit tier. The Satin Jacquard Pajama Set is $248, and the Animal Satin Jacquard Robe is $230. That robe is the one we would gift a sister or best friend who has everything, because a leopard jacquard robe is never not chic.

If you run cold, the cozy pieces are the real find. The Printed Cozy Knit Robe is $178, the Luxe Sherpa Robe is $198, and the Long Sleeve Printed Cozy PJ set is $198 (the short sleeve version is $178). There is also a Brushed Rib Cardigan at $198, a Shell Tank at $128 and a matching Brushed Rib Straight Leg Pant at $198, which together make a very polished airport outfit.

The French terry group leans more weekend than bedtime: an Embroidered French Terry Hoodie at $298, a French Terry Kimono Top at $255 and a French Terry Straight Leg Pant at $198. And for the host gift that will actually get used, the Laurel Canyon Cozy Blanket is $238.

Shop the post

Prices checked Nov 11, 2026 on johnnywas.com, and they can change. These are Johnny Was's own links. We do not earn a commission on them, and we have not been paid by the brand.

Our take

This is not a trend drop that will look dated by February. It is loungewear made by two brands that take print and handwork seriously, and it is limited edition, so sizes in the robes will likely go first. Shop the full edit at Johnny Was or through Natori.

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