Sunglasses are the easiest way to look like you tried when you absolutely did not, and the fourth collaboration between Maison Margiela and Gentle Monster makes a pretty good case for that. The collection launched October 29, with pop-up shops opening around the world and the full range on both brands' sites.
What is in it
The theme is deconstruction, which in Margiela language means taking something familiar and pulling it slightly out of shape. The 68 pieces split into 43 sunglasses and 25 optical frames. According to the brands, the lineup includes:
- Oversized, high-volume frames that sit wide on the face, built to shield you while still opening up your peripheral view.
- Narrow, upswept styles wrapped tightly in leather, which the brands call a "Second Skin" effect. These are the ones that look most like a fashion object.
- Margiela's four white stitches at the temples. On the slimmer frames, the stitching is woven so it appears to float around the edge of the frame.
The campaign is a short film directed by photographer Alex Prager.
Where to see them in person
Pop-ups opened October 29 in Seoul, Tokyo, Shanghai, Beijing, Bangkok, Kuala Lumpur, Melbourne and Paris. In the U.S., this is an online launch through Gentle Monster and Maison Margiela, plus Gentle Monster stores. Pricing was not included in the launch announcement, so check the product pages before you fall in love.
How to actually wear a statement frame
If you are 35 and have one good coat, a very sculptural pair of sunglasses is the cheapest way to make the coat look new. A few honest rules:
- Go oversized if your outfit is plain. Black knit, jeans, a long coat. Let the frame be the only interesting thing.
- Pick leather-wrapped narrow frames for evening. They read like jewelry, and they look intentional with a slick bun or a low pony.
- Try them on with your real hair. A frame that looks perfect on a model with a center part can swallow a face with curtain bangs.
- Check the optical styles if you already wear glasses. The 25 optical frames are the more practical buy. You wear them every day, so the cost per wear is far better than with a pair of sunglasses you will pull out in July.
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Our take
The bigger shapes are going to be all over the internet this season. The quieter leather-wrapped styles with the floating stitches are the ones we would still want in three years. If you have been waiting for one designer piece you will use daily, a frame is a smarter place to spend it than a trend bag.
