Quick answer: Haeze is Target's fine-fragrance line, made with Givaudan, launched November 1, 2026. On Haeze's own site on November 11, 2026, the 1.7 oz eau de parfum was $49, the five-mini Discovery Set $20, the solid perfume $20, the body, hair and linen mist $25 and the candle $10. The five scents are & Only This (amber), Petal Pusher (floral), SPF 1987 (gourmand), Down Pour (fresh) and Ember Noir (woody). Start with the Discovery Set.
Target has had good drugstore beauty for years, but fine fragrance has always been the thing you went somewhere else for. That changed on November 1, 2026, when Haeze, the first fine-fragrance brand Target has co-developed, launched in Target stores and on Target.com, and the pricing is the headline: the full-size eau de parfum is $49.
The scents were created with Givaudan, one of the biggest fragrance houses in the world, and the brand says the line is clean, vegan and cruelty-free. Haeze was co-founded by Josh Williams and Eric Prum, with Andy Anderson as creative director.
Haeze perfume: the five scents
Each scent fits a different mood, and the idea is that you can wear them alone or layer them.
- & Only This is the amber, with clove bud, sheer iris, soft woods and ambroxan. Haeze positions it as the layering base for the rest of the line.
- Petal Pusher is the floral: pink pepper, bergamot and cashmere wood.
- SPF 1987 is the gourmand, with banana leaf, sea salt, crème de coco and amber. Think vacation in a bottle.
- Down Pour is the fresh one, with rainwater, neroli leaf, water lily and vetiver.
- Ember Noir is the woody scent for winter: fir balsam, patchouli, torched cedar and vanilla absolute.
What to buy first
If you are fragrance-curious but nervous about committing, start with the Discovery Set at $20. It includes five eau de parfum minis, one of each scent, so you can wear them for a few days each before buying a full size.
Once you know your favorite, the 1.7 oz eau de parfum is $49. Here are the full sizes on Target: & Only This, Petal Pusher, SPF 1987, Down Pour and Ember Noir.
The rest of the lineup is just as reasonable. The Body, Hair & Linen Mist is $25, the Solid Fragrance is $20 in a compact that doubles as a bag charm, and the Scented Candle is $10. Haeze also says a laundry line is coming in 2027, which tells you how much they want these scents to live in your whole home.
Why it matters
Fine fragrance is one of the most expensive habits in beauty. Designer perfumes regularly run past $150, and niche brands go much higher. A Givaudan-made eau de parfum at $49, sold where you already pick up paper towels and a latte, opens that category to many more people.
It is also a smart gift strategy for the season. The $20 solid fragrance and the $20 discovery set are the kind of stocking stuffers that look far more expensive than they are, and the $10 candle is an easy add-on for a teacher or coworker.
Shop the post
- Haeze The Discovery Set Eau de Parfum: $20. One mini of each scent; start here.
- Haeze & Only This Eau de Parfum, 1.7 oz: $49. The amber layering base.
- Haeze Ember Noir Eau de Parfum, 1.7 oz: $49. The woody winter scent.
- Haeze Ember Noir Solid Perfume: $20. The stocking stuffer.
- Haeze & Only This Scented Candle: $10. The teacher or coworker add-on.
Prices checked Nov 11, 2026 on haezeworld.com, Haeze's own store, and all five showed available. Target sells the same line in stores and on Target.com; we could not read Target's prices in our check, so see Target for its current price. We do not earn a commission on these links, and we have not been paid by Haeze or Target.
Our take
We would try the discovery set first and pay attention to & Only This and Ember Noir for cold-weather wear. Both sound cozy without being heavy. Early shopper reviews on the & Only This page were positive when we first wrote this on November 1, 2026, the day it reached shelves, so give your nose the final vote. At these prices, finding your new signature scent is a low-risk experiment.
