If you spent any part of 2009 watching the Disney Channel, with or without a younger relative as your excuse, this one is for you. Selena Gomez and Demi Lovato have reunited for a Rare Beauty campaign called "Still Making Each Other Blush," and it comes with a limited bundle fans have already nicknamed exactly what you would expect: Delena.
What the campaign actually is
According to Variety, the campaign recreates the poster for Princess Protection Program, the 2009 Disney Channel movie the two starred in together. It also revisits "The Demi and Selena Show," the 2008 videos they made on Gomez's YouTube channel, with the pair lip-syncing "One and the Same." Rare Beauty's own copy frames it simply: "After nearly 25 years of friendship."
Their history goes back further than Disney. The two met as kids on Barney & Friends, then grew up in public through Wizards of Waverly Place and Camp Rock. They reunited this April when Gomez showed up for the opening of Lovato's "It's Not That Deep" tour in Orlando.
"Selena and I have shared a lot of memories over the years since childhood, so being able to connect in this way, in a campaign that feels so nostalgic to both of us, is such a full-circle moment," Lovato told Variety. "I've loved her liquid blush since she launched the brand so this was really fun to work on. Being on set together felt like we were back in our old bedrooms making YouTube videos and playing with makeup."
Gomez kept it sentimental too: "The experiences I've shared with Demi are truly unique. Coming together for this campaign was a beautiful reminder of that history and a chance to celebrate who we are today. One and the same… always."
What is in the bundle
The Delena Soft Pinch Blush Bundle is $50 and pairs two full-size Soft Pinch Liquid Blushes, each chosen by one of the friends. Hope is the nude mauve Gomez picked. Virtue, a beige peach, is Lovato's choice. The set also includes a free Soft Pinch Blush Brush, which sells on its own for $26.
Here is the honest math. A single Soft Pinch Liquid Blush is $25, so two shades already cost $50. The bundle is not a discount on the blush itself; the value is the brush thrown in, plus the packaging and the nostalgia. These are also existing shades rather than a new formula, so if you already own Hope or Virtue, you can skip this one without guilt.
The bundle is a RareBeauty.com exclusive in the U.S., so you will not find it at Sephora or Ulta.
Who should buy it
If you have never tried Soft Pinch, this is a smart way in. Hope and Virtue are soft, everyday-leaning shades, a nude mauve and a beige peach rather than a bright pop, so they are an easy starting point. The formula is famously pigmented, so start with one dot per cheek and tap it in with your fingers or the brush.
If you want to test the formula before committing to two tubes, the Liquid Blush Mini is $16. And if you are buying for a friend who grew up on Camp Rock, this is the rare gift that is both useful and a little bit emotional.
Shop it at Rare Beauty.
