If your feed has been full of jelly eye patches and swipe-on sunscreen sticks lately, there's a good chance some of them were from Abib. The Korean skincare brand, whose name means "the first month," launched in more than 300 Ulta Beauty stores beginning November 1, 2026, plus on Ulta.com. According to Abib's announcement, the brand plans to expand to all of Ulta's 1,500-plus stores starting in February 2027.
"Abib was founded on a simple belief: skin thrives on balance, not excess," CEO Minwoo Kim said in the announcement. The brand's motto is "Balance in Simplicity." That's a nice change from 12-step routines, and it's how we built this list. You don't need the whole line. You need two or three things that earn their spot.
Ulta lists 15 Abib products. Here's what we'd start with, in order, with Ulta's prices as of November 5, 2026.
Start here: the eye patches, $23
The PDRN Retinal Eye Patch Glow Jelly is one of the products Abib calls a viral favorite, and it's the easiest way into the brand. It's a jar of jelly patches you put on while the coffee brews. If you have a holiday party, a family photo or just a 6 a.m. alarm on a short night, this is the one to buy first.
The everyday sunscreen: Airy Sunstick or Quick Sunstick, $28 each
Abib makes two sunscreen sticks, and both are on Ulta:
A stick is the easiest way to reapply sunscreen over makeup. Toss it in your bag and swipe it on in the school pickup line. You only need one. Pick whichever finish sounds better for your skin and read the product details on Ulta before you buy. Winter sun still counts, especially if you drive a lot.
The moisturizer: PDRN Volume Fill-It Booster Crème, $28
The PDRN Volume Fill-It Booster Crème 2.5 Tube is the fourth product Abib named as a viral favorite. If cold weather leaves your skin looking tired by midafternoon, this is the one to look at. A tube is also easier to travel with than a jar.
The treat: Copper Peptide Serum Bouncing Drop, $35
The Copper Peptide Serum Bouncing Drop is the most expensive item in Ulta's Abib lineup, at $35. We'd add it only after you know the basics work for you.
Stocking stuffer: PDRN Collagen Lip Mask, $20
The PDRN Collagen Lip Mask Glazed Jelly is the least expensive item in the lineup, at $20. It's an easy gift for the friend who keeps a lip product in every coat pocket.
The real budgets
- $51: the starter. Eye patches ($23) and one sunstick ($28).
- $79: the full routine. Eye patches, a sunstick and the Booster Crème ($23 + $28 + $28).
- $20: the gift. The lip mask.
What to skip (for now)
Abib also sells serums for tone, firming and dark spots on Ulta, including the Tranexamic Acid 6% Crème ($28) and the Glutathiosome Dark Spot Serum Vita Drop ($32). Those might be right for you, but don't add three new actives to your routine in one week. Start with the patches and a sunscreen stick. If your skin's happy in a month, add one more. That also fits the brand's name.
If your skin is sensitive, or you already use a prescription retinoid, patch-test anything with retinal in the name and check with your dermatologist first.
Shop the post
- Abib PDRN Retinal Eye Patch Glow Jelly, $23 at Ulta
- Abib Airy Sunstick Smoothing Bar, $28 at Ulta
- Abib PDRN Volume Fill-It Booster Crème, $28 at Ulta
- Abib PDRN Collagen Lip Mask Glazed Jelly, $20 at Ulta
- Shop all 15 Abib products at Ulta
Prices were checked on Ulta.com on November 5, 2026, and may change. Not every Ulta store carries Abib yet.
