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# Clare Balding's Unconditional Love Dog Grooming Range Lands at Pets at Home
- URL: https://www.beautifullychaoticlife.com/clare-balding-unconditional-love-dog-grooming/
- Published: 2026-10-29T15:47:40.000Z
- Updated: 2026-11-05T22:04:13.000Z
- Description: The broadcaster's new vegan, low-foam washes and sprays are made around a dog's sensitive nose, with prices from £9 to £12.
- Author: BCL Staff
- Tags: Pets, #surfacing, #incoming

Clare Balding is an award-winning author and broadcaster and a lifelong animal-welfare advocate. Now she has her own dog grooming brand. **Unconditional Love by Clare Balding** arrived in October 2026 at **Pets at Home**, the UK pet care retailer, in stores nationwide and online, with six washes and sprays priced from **£9 to £12**.

## The idea

The range was developed with a team of experts and built around a dog's skin, coat and, notably, its sensitive sense of smell. That is the clever part. The formulas use a technology called **TechNOdour**, which the brand says neutralises odours instead of just covering them up, so the products can use lower levels of fragrance. If you have ever bathed a dog only for them to roll in the garden immediately to get rid of the perfume, you get why that matters.

The washes are low-foam, designed to clean gently. Everything in the line is vegan, cruelty-free and free from sulphates and parabens, and the products are suitable for dogs and puppies from six weeks old.

## The six products

There are three 400ml washes at **£12** each. The **Essential Dog Wash** in Mint & Eucalyptus is the everyday two-in-one shampoo and conditioner, enriched with Pro-Vitamin B5\. The **Essential Puppy Wash** in Almond & Vanilla is made with sage and chamomile extracts for delicate puppy coats. The **Relaxing Shampoo** in Raspberry & Coconut uses oat and chamomile extracts.

Then there are three 250ml sprays at **£9** each. The **Deodorising Spray** in Bergamot & Neroli keeps coats fresh between washes without rinsing. The **No Rinse Shampoo Spray** in Apple & Nectarine, with vitamins and aloe vera, is the one for muddy-paws season. And the **Relaxing Spray** in Lavender & Vanilla is designed for use both on dogs and around the home.

## In their words

"I'm so pleased to be working with Pets at Home, where the team is very discerning about the products it displays and promotes," Balding said. "They know that Unconditional Love is a quality range, designed and formulated to be kind as well as effective. Dogs will appreciate the difference."

Co-founder Arch Turner added that the brand was built around putting dogs first. "Every product is designed around a dog's skin and senses, not ours," he said. "After 18 months of work, it's brilliant to finally see Unconditional Love making its way into people's homes."

## What we'd buy

For most households, the Essential Dog Wash plus the No Rinse spray covers it: a proper bath when needed and a quick refresh after a wet autumn walk. If you have a new puppy, the puppy wash is the obvious pick, and the Relaxing Spray is a sweet add-on gift for a dog-loving friend at Christmas.

## Where to buy

Unconditional Love is sold at Pets at Home stores across the UK and online. The full range is also on the brand's site, [giveunconditionallove.com](https://giveunconditionallove.com/?ref=beautifullychaoticlife.com). The launch was reported by [Retail Times](https://retailtimes.co.uk/clare-balding-launches-unconditional-love-dog-grooming-range-exclusively-at-pets-at-home/?ref=beautifullychaoticlife.com).

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