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# Build-A-Bear Brings Back Bearemy for Its 30th Anniversary, and $3 From Every Bear Goes to Charity
- URL: https://www.beautifullychaoticlife.com/build-a-bear-bearemy-30th-anniversary/
- Published: 2026-10-29T15:34:22.000Z
- Updated: 2026-11-11T11:36:43.000Z
- Description: Build-A-Bear's original 1999 mascot is back as a vault plush, kicking off a year of anniversary drops. Here is what to know.
- Author: Tabitha Holman
- Tags: Parenting, #surfacing, #incoming

If you made a bear at the mall in the late '90s or early 2000s, you probably remember Bearemy. Build-A-Bear Workshop's original mascot, first introduced in 1999, is back as a new vault plush, and he is kicking off a year of anniversary drops. The new Bearemy went on sale **October 27** in Build-A-Bear stores and online, while supplies last.

## The bear

Build-A-Bear calls the new Bearemy "a nostalgic tribute" to the original, reimagined for longtime fans and for a new generation. He is the first release in **"30 Years of the Stuff You Love,"** a year-long celebration that the company says will bring back vault favorites alongside special-edition products and collaborations. Starting in **January 2027**, more exclusive vault and special-edition drops will roll out through the year.

The part that makes this more than a nostalgia buy: for every Bearemy sold from October 27, 2026 through December 31, 2027, Build-A-Bear will donate **$3 to the Build-A-Bear Foundation**, a U.S. not-for-profit. Details are on the brand's [30th anniversary page](https://www.buildabear.com/30th-anniversary?ref=beautifullychaoticlife.com).

## A little history

Maxine Clark founded Build-A-Bear in 1997, and the first Workshop opened at the St. Louis Galleria that October. The idea, stuffing your own bear, giving it a heart in the little "heart ceremony" and dressing it up, helped invent what retailers now call experiential shopping. Today the company says it has more than 650 locations around the world, including franchise and partner-operated stores, and it is opening its largest Workshop yet at ICON Park in Orlando.

"Reaching our 30th anniversary is a celebration of the millions of fans who have embraced Build-A-Bear and made us part of their lives," CEO Chris Hurt said in the announcement. "We're just getting started."

## Who it's for

There are really two buyers here. One is the parent or grandparent looking for a first bear, and Bearemy is a nice one to start with because he comes with a story. The other is the grown-up who made a Bearemy at a birthday party in 1999 and still has him in a closet somewhere. A new Bearemy for a sister or old friend, with a note about that birthday, is the kind of gift that gets an actual reaction.

If you are buying for a child, a trip to a Workshop to stuff him in person is half the fun, and it turns the gift into an outing. If it is for an adult collector, ordering online and keeping the bear in its original outfit is the move.

## Should you wait?

Build-A-Bear describes the drop as available while supplies last, and the donation runs through the end of 2027, so there is no rush for charity reasons. If you want him for the holidays, though, buying in November is safer than counting on a restock in late December. Keep an eye on the brand's anniversary page for the January vault releases too, since that is where the next nostalgic surprise will show up.

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